For almost 15 years, social networks have been an integral part of our lives. Whether you use Facebook, Instagram, LinkedIn, Pinterest, Twitter, Snapchat, Tik Tok, you’ve probably been exposed to a number of ad campaigns without even realizing it.

– You are watching your favorite show or movie, commercials start and you pick up your phone and open Instagram, Facebook… This is also known as the “second screen effect” and describes how dependent we really are on information from social networks.

If maintaining a profile on social networks sounds simple to you – think again. This is the only two-way advertising channel, so your potential customers/clients can directly ask you a question, praise or criticize the product/service and make a direct conversion (purchase of the product or service). That’s why creating a social media presence strategy is a complex and responsible task that requires a lot of planning in advance.

The times we live in imposes an extremely fast pace, so changes happen very often in social networks. New options and new campaign types offer advertisers the opportunity to present their product or service to a specific target group with incredible control over all campaign parameters.